Thrivers (WIP)
A 50 year old is 1.8x more likely to start a top company than a 30 year old
Soon 50% of the US population will be 50 or older, that’s 74M people Controlling 70% of the nation’s disposable income, who stand to inherit $15T in the next 20 years
Less than 40% of Thrivers who consider themselves “regular customers” feel appreciated by those brands.
Only 12% expect brands will spend the time to get to know them and understand what they want
77% feel they are not rewarded with offers that are specifically tailored to them