The Philosophy of Purposeworks

We know it intuitively and we know it from experience: Leaders and organizations thrive when they connect with their purpose. 

And it’s not a mystery how to get there. There’s a doable, accessible process that pays immediate and lasting dividends--on the top line, the bottom line, and the “inner line” of personal satisfaction and meaning.

You begin with your foundation, tapping into your personal and organizational values and most important goals. You remember what matters. You connect (or reconnect) to your spirit of curiosity, excellence, impact, and meaning.

You build your vision, creating contagious near-term and lasting growth. You find out if your purpose is understood and if it holds water with yourself, your teams, your clients, and customers.

You gain clarity, because clarity drives prioritization, accountability and, ultimately, performance. Without rigor, testing, conversation, and data (when appropriate), our purpose isn’t realized.

You take action, using momentum to provoke change, experimentation, and openness to what’s next. Action takes the mystery out of purpose. It puts the process of engaging with what matters at the forefront.

You get unstuck, tapping the three core elements of purpose—your sense of identity, contribution, and connection--to use purpose as a tool to catalyze new energy, ideas, opportunities.

Think of purpose as meaning in action--our individual and organizational beliefs that are used to clear our path forward. Purpose rarely moves in a straight line but it’s the throughline of our intention and the future we want to create.

Purpose is at our core because having a purpose removes obstacles and drives clarity of values and vision.