About Jane
Jane Lauterback is the founder of The Purposeworks and a nationally recognized executive coach and mindfulness expert. She works with leaders at Fortune 500 companies, high-growth venture-backed start-ups, foundations, and nonprofits to ignite their purpose and put it to work for new levels of organizational effectiveness, innovation, social impact, and personal fulfillment.
Drawing on her unique and deep global business experience in talent development, strategic marketing, brand and business development, and modern mindfulness and contemplative neuroscience, Jane advises C-suite and senior executives, organizations, and teams to use purpose as the foundation to be better. Her pathfinding guidance helps accelerate results with clarity, focus, and constructive action, especially in times of individual and organizational transitions.
Jane has held worldwide leadership roles in corporations and as a global CMO, including managing a portfolio of international companies for major marketing communications agencies based in the US and as an expat in Tokyo. Her depth of industry experience ranges from technology, financial services, management consulting, professional services, media, and entertainment to pharma/biotech and CPG sectors. Her clients have included IBM, Microsoft, PwC, AstraZeneca, Google, Accenture, SAP, PVH, CatchPoint, Morgan Stanley, KKR, GE, Pepsi, AIG, EY, JPMorgan Chase, Pfizer, The Gap, Bridgewater, CBS/Viacom, Novartis, Starbucks, and Amazon.
Jane is an ICF certified coach and serves as a consultant for Chief, the innovative and fast-growing private network for women leaders, and for LHH’s specialized senior executive practice. She has received certifications from Hogan Assessments, the Stanford Medical School’s Compassion Cultivation Training program, and the Nalanda Institute’s program in contemplative psychology and neuroscience. Jane also mentors and coaches for organizations such as the UN/UNICEF and Impact Hub 2030. Jane won the 2019 Mentor of the Year award from NYU’s Stern School Berkley Center Entrepreneurs Championship.
Jane is completing Drift: Get Untangled and Reclaim Your North Star (A Practical Framework), a handbook and workshop series, based on extensive research and hands-on work with hundreds of leaders on how to get unstuck and reclaim your work, career, and life’s purpose.
A longtime resident of downtown New York City, you’ll often catch a glimpse of her by the river running or riding her bike before the sun rises. When she can, she travels to Asia, a second home, and attends retreats to learn more about conscious living.
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The Philosophy of Purposeworks
We know it intuitively and we know it from experience: Leaders and organizations thrive when they connect with their purpose.
And it’s not a mystery how to get there. There’s a doable, accessible process that pays immediate and lasting dividends--on the top line, the bottom line, and the “inner line” of personal satisfaction and meaning.
You begin with your foundation, tapping into your personal and organizational values and most important goals. You remember what matters. You connect (or reconnect) to your spirit of curiosity, excellence, impact, and meaning.
You build your vision, creating contagious near-term and lasting growth. You find out if your purpose is understood and if it holds water with yourself, your teams, your clients, and customers.
You gain clarity, because clarity drives prioritization, accountability and, ultimately, performance. Without rigor, testing, conversation, and data (when appropriate), our purpose isn’t realized.
You take action, using momentum to provoke change, experimentation, and openness to what’s next. Action takes the mystery out of purpose. It puts the process of engaging with what matters at the forefront.
You get unstuck, tapping the three core elements of purpose—your sense of identity, contribution, and connection--to use purpose as a tool to catalyze new energy, ideas, opportunities.
Think of purpose as meaning in action--our individual and organizational beliefs that are used to clear our path forward. Purpose rarely moves in a straight line but it’s the throughline of our intention and the future we want to create.
Purpose is at our core because having a purpose removes obstacles and drives clarity of values and vision.