We established a long-term Purpose-based strategy positioning for a Fortune 500 company to proactively capitalize on future markets. The result ensured and enhanced both short- and long-term brand leadership – and shareholder value.
We unlocked the principles, values and drivers of a financial services enterprise to help define its Purpose. We then created the brand experiences which repositioned the company – as well as the category.
In an environment of unprecedented legal and regulatory challenges, we guided a global financial services firm to establish a coherent Purpose for its leaders. This was key to assuring business continuity, restoring trust and reputation and as a result, increased shareholder value.
We evolved the strategy for an international development organization based on its Purpose and the outcomes – not on its problem. This increased current donor contributions, grew new funding opportunities and generated best-in-class partnerships that achieved mission goals.
We uncovered assets across seven separate units of a non-profit content provider and unified the organization by repositioning them – from "old world" to a leader in digital philanthropy. Our work included renaming, identity design and digital programs.
Sustained peak performance through mindfulness training; Trained hundreds of senior executives facing transition on achieving peak performance through workshop series that integrated mindfulness and meditation. This training included practices and tools backed by neuroscientific evidence that reduces stress, increases keen listening, concentration, clarity and focus to help optimize overall performance.