With a true love for getting to the heart of a brand, Larry unearths irrefutable brand truths and uses them that as the foundation for creating pure strategic, differentiating and award winning work. Larry served as a Global Creative Director on Rolex for seven years, and has spent equal time over the years on brands like: IBM, PwC, UPS, DeBeers, United Airlines and others. Larry’s work has been featured at the World Economic Forum in Davos and seen everywhere from the back of an airline monitor to the movie Get Shorty.

Larry recently took his love of creative brand development to work in the chocolate business serving as CCO of VITA Organic Foods. Larry lives in NYC with his wife Patty and their twins Charlie and Sofie.