If a Tree Falls in the Forest

Social enterprises and non-profits are built on passion, commitment and surely a mission to create social change. Yet, that’s no longer enough to achieve intended outcomes. 

Sweeping economic, cultural and technological shifts are reshaping the way socially-conscious organizations need to reach participants and partners, be financially sufficient and able to scale.

As told in the Stanford Social Innovation Review article, Selling Social Change, our new landscape requires adopting a strategic approach to marketing. Just because it’s a great idea doesn't mean there will be a following and a ground swell of action.  If there’s no one to hear…

Digital media is now an essential tool for every organization, especially if they’re in the business of changing society. 

  • 2/3 of adults get their news on digital devices
  • 88% of people trust online reviews written by consumers
  • 73% of adults use social networking sites
  • 55% of people who engage with causes via social media are inspired to get more involved
  • Millennials rank social media word-of-mouth as the #1 influencer in purchasing decisions

If done well, social media can make the world a better place – it’s the vehicle of change. It’s where we learn, connect, share. It’s where social organizations raise awareness, empower audiences and raise additional funds.

The challenge, then, is how to design and deploy a digital media approach that is strategic, efficient and delivers results.

For more on how design and implement a social media marketing program that fits your needs, contact us at The Purposeworks.


The Purposeworks is a social change consultancy focused on redefining the way we live and work. We collaborate with leaders and organizations to engage people + purpose as the engine for progressive growth. 

Jane Lauterback